As a forward-thinking, small business owner, effective SEO should be one of your main marketing objectives to improve search results. It will allow you to rapidly grow the number of free, targeted visitors making their way to your site. However, getting started with SEO can be a tough and confusing topic. So, here are 3 to small business SEO services you need to know about and to get started with, today!
1. Local Listings Management
Local Listings occur in Google whenever you make a search for local products or services. As a small business owner, there is so much you can do in order to help improve where you improve in these listings. In fact, Google actually provides a suite of tools to help you improve your rankings. However, in such a competitive market, getting ahead does take time and know-how.
Our affordable SEO services for small businesses focus heavily on this avenue. With our help, we will keep dozens of local business directories and websites up to date, as well as submitting your business with voice search engines like Siri and Alexa. Improving your rankings in both written and voice-activated search. Overall, local listing management is a must for local SEO.
2. Creating content with user intent
Surely you’ve heard the classic saying, “content is king”? Well, we believe in a much more accurate mantra, “user intent is kind, and content is the means to that end”. What does this mean? Well, it means that all content on your site should be laid out in such a way that it ranks for what people are actually searching for.
With years of SEO and digital marketing experience, we know how to phrase articles, product descriptions and landing pages in such a way that they give accurate and detailed responses to the user intent. In turn, Google ranks such content way above everyone else and allows you to excel beyond your competitors in the search results.
3. Building backlinks
Link building is an integral aspect of effective SEO. It has been this way for years and will continue to be so for years to come. As a rule of thumb, those sites with more, quality backlinks have a much greater chance for ranking above their competitors. However, what does it mean to have “quality” links?
Over the years, many so-called “SEO companies” have tried to beat the system by building hundreds of spam, low-quality links that actually do nothing for your SEO strategy. In fact, Google now punishes sites whose backlink profiles are arranged in such a way. Instead, all of our links come from respected, trustworthy sites and deliver tangible benefits to your search engine rankings.
We offer every one of these 3 services as a part of our small business SEO services. Every month you are with us, we will work hard to grow your backlink profile with proven SEO planning. In addition to link building, we optimize your website starting with keyword research. Once we establish your keywords we improve the quantity of high-quality content on your site positively affecting how you appear in Google search. Our team also provides feedback and solutions to common web design setbacks that prevent good search engine optimization SEO from working. If you have any questions or would like to find out more about starting an SEO campaign get in contact with us here.